Blog :: 2015

Holiday Season can be a ‘Selling Your Home’ Season, Too


Selling your home during the holiday season may sound like a less than ideal game plan, but there are some advantages now present only at this time of year. It's true that some extra effort may be called for, but it can be worth the endeavor: there are several factors that make showings at this time of year particularly promising.

The first advantage is the flip side of the greatest disadvantage: the slowdown in real estate activity we usually expect over the holidays. That relative paucity of active prospects means fewer showings, so the number of times you'll be called upon to put your property in peak condition will be smaller. The other side of that? The showings we do expect will be to very motivated buyers. If they are interrupting their own Christmas and New Year's activities to go house hunting, they probably mean business. And it's also likely that they are motivated by a timing deadline. This makes those showings especially promising.

Another positive aspect to selling a home at this time of year is how appealing the staging possibilities become--and with little extra effort. Your regular holiday decorations make the place festive and cheerful every year, anyway--usually little else will be needed to bring those enhancements into play for prospective buyers. Yuletide décor is automatically a kind of natural staging that brings out the cheeriest side of any home.   

Along with those automatic holiday positives, owners selling their home in do need to be careful to avoid some built-in potential downsides. Right now the sun stays lower--even at noon--than at other times of the year, so it's important to make the most of the light that is available. Keep rooms well-lit and window drapes pulled back to allow as much sunlight as possible. Even during daylight hours, most rooms show their best with all lamps and ceiling fixtures turned on.

If this December and January look like opportune times to be selling your own home it's not too late to give me a call. I will be active throughout the season, helping prospects find the home of their dreams--the home they will be making holiday memories in for many years to come! 

Halloween 2015 at CENTURY 21 Advance Realty


The staff at CENTURY 21 Advance Realty in Medford enjoys Halloween and preparing for the little visitors every year!    Staff members and their children dress up and greet the many visitors who come out for the annual Medford Chamber of Commerce event which took place on Friday, October 30th this year!    Pictured is Karin "our friendly witch!


Selling a Tenant-Occupied Property can be a Balancing Act!

Selling a Tenant-Occupied Property can be a Balancing Act!


In a perfect world, before you set about selling your property you would have emptied it of all evidence of human habitation, called in the best staging pros on the planet, and set off to vacation in a Caribbean island spa-hotel so you could sift through the dozens of offers in comfort.

"Let's see," you would soon be musing to no one in particular, sipping your first mimosa of the afternoon as you thumbed through the sheaf of emails, texts or faxes from your Century 21 Advance Realty agent from Medford; "should I accept this all-cash offer for 150% of comparable value--or hold out for this one for 200% of comp that came in with only 50% earnest money...?"

It is here where we might best depart from this reverie to point out that in this less than perfect world--the one that we actually live in--the more probable situation is one where your Medford or Malden property is fully occupied, either by your own family or a tenant.

How do you make the most of that mimosa-less situation? If you and your family are the occupants, your property fits the most common profile, so the standard to-do's apply: you will want to clear the clutter and store any non-essential furnishings; de-personalize as much as practical; deep clean; and work with your agent to make showings as routine as possible.  Obviously you would want to make your property as available as possible for showings; but if there are certain days or times that do not work, let your agent know.

But what if you have a tenant? It's going to be a true balancing act that affects four parties: seller, listing agent, tenant, and buyer. Of these, the one with the least to gain is the tenant, who is paying for the privilege of tenancy while being asked to keep the property clean and showable on the others' schedules.

Let's face it: this could be a minefield. Almost any tenant's interests lie elsewhere. In fact, they may very well like your property so much they would just as soon discourage prospective buyers--and there are subtle (and less-subtle) ways to go about that!

Sometimes you and your Century 21 Advance Realty agent will have to be creative.   It always makes sense to cooperate with your tenants.     That is where the advice of your agent will come in handy.    Our agents have years of experience dealing with tenants, cooperative and non-cooperative alike.   

In any case, the best results for selling your property happen when there is rock-solid communication between the listing agent and owner--and when a tenant is involved, that's another party who should be included as well. It's the best way to insure that everyone can go about their business with a minimum of disruption and inconvenience.

If you are sizing up the coming fall market, whether your home is occupied by a tenant or your own tribe, I hope you will give us a call at (781) 395-2121 or email us at to discuss how we can get the results you're after!

CENTURY 21 Advance Realty, located at 284 Salem St., Medford, MA has been in the business of Seller and Buyer representation since 1981.     We have represented thousands of homeowners in the marketing of their homes and tenant occupied properties in Medford, Malden, Everett, Somerville and surrounding communities.     

Fabbri Team - An Award Winning Team in Real Estate!

   CENTURY 21 ADVANCE REALTY proudly announces that the FABBRI TEAM, consisting of Dan Fabbri (TeamLeader), Rich Worob, Loreen Cinganelli and Connie Botticelli won the QUALITY SERVICE AWARD for 2014 in recognition of outstanding commitment to Quality Service and dedication to customer satisfaction as proven by a 95% client satisfaction response to surveys provided by an outside vendor.    The FABBRI Team also won a Double CENTURION TEAM AWARD because they collectively were responsible for 75 real estate transactions in 2014.      Congratulations Dan, Rich, Loreen and Connie for a job well done.     Congratulations also to Terry Pietrolungo and Tara Durrant who are the Fabbri Team Administrative Support Staff.